Digital Marketing (Basic to Advanced with AI)

Duration: 4 Months (16 Weeks)
Schedule: 3 Classes per Week → Total 48 Classes

📖 Month 1: Foundations of Digital Marketing (Weeks 1–4)

Goal: Build strong fundamentals & understand the digital landscape.

🌍 Week 1: Introduction to Digital Marketing

• Class 1: What is Digital Marketing? Scope & Career Opportunities
• Class 2: Traditional vs Digital Marketing + Digital Channels Overview
• Class 3: AI in Digital Marketing (ChatGPT, Jasper, Copy.ai, Surfer AI)

🌐 Week 2: Website & Content Basics

• Class 4: Building a Website for Marketing (WordPress/Shopify basics)
• Class 5: Content Marketing – Blogs, Articles, Landing Pages
• Class 6: AI Content Creation Tools (ChatGPT, Jasper, Copy.ai)

🔍 Week 3: SEO Fundamentals

• Class 7: Introduction to SEO – On-Page, Off-Page, Technical SEO
• Class 8: Keyword Research Strategies
• Class 9: AI SEO Tools (SurferSEO, Frase, Semrush AI Assistants)

📱 Week 4: Social Media Basics

• Class 10: Social Media Platforms Overview (Facebook, Instagram, LinkedIn, TikTok)
• Class 11: Creating Engaging Content (Posts, Reels, Stories)
• Class 12: AI for Social Media (Canva AI, Lately.ai, Predis.ai)

📲 Month 2: Social Media & Paid Advertising (Weeks 5–8)

Goal: Learn paid ads, advanced social media marketing, and automation.

📘 Week 5: Facebook & Instagram Ads

• Class 13: Facebook Business Manager Setup
• Class 14: Targeting, Retargeting, Audience Building
• Class 15: AI Ad Copy & Creative Tools (AdCreative.ai, Copy.ai, Jasper Ads)

🔎 Week 6: Google Ads & PPC Marketing

• Class 16: Google Ads Fundamentals (Search, Display, Video)
• Class 17: Keyword Targeting & Bidding Strategies
• Class 18: AI Tools for PPC (Optmyzr, Google AI Ads, Smart Campaigns)

📧 Week 7: Email Marketing

• Class 19: Email Marketing Fundamentals (Mailchimp, Brevo)
• Class 20: Email Segmentation & Automation
• Class 21: AI Email Tools (Lavender AI, Mailchimp AI, ChatGPT for Sequences)

🤝 Week 8: Influencer & Affiliate Marketing

• Class 22: Influencer Marketing Strategies
• Class 23: Affiliate Marketing Basics
• Class 24: AI Tools for Influencer/Affiliate Research (Upfluence AI, Impact.com AI)

📊 Month 3: Advanced Strategies & Analytics (Weeks 9–12)

Goal: Learn analytics, CRO, advanced SEO, and AI-driven campaigns.

🏗️ Week 9: Advanced SEO

• Class 25: Link Building & Outreach
• Class 26: Technical SEO (Site Speed, Mobile Optimization, Schema)
• Class 27: AI SEO Auditing Tools (Surfer AI, Screaming Frog AI Plugins)

📝 Week 10: Content Marketing & Copywriting

• Class 28: Storytelling & Brand Voice
• Class 29: Video & Visual Content Marketing
• Class 30: AI Copywriting (ChatGPT, Jasper, Writesonic, Copy.ai)

📈 Week 11: Analytics & Conversion Rate Optimization (CRO)

• Class 31: Google Analytics & GA4 Basics
• Class 32: Conversion Funnels & Heatmaps (Hotjar, CrazyEgg)
• Class 33: AI Analytics Tools (PaveAI, Google AI Insights)

⚙️ Week 12: Marketing Automation

• Class 34: CRM & Marketing Automation (HubSpot, ActiveCampaign)
• Class 35: Chatbots & AI Customer Service (ManyChat, Tidio, Intercom AI)
• Class 36: AI Workflow Automation (Zapier + AI, Make.com AI)

🏆 Month 4: Projects, Freelancing & Future Trends (Weeks 13–16)

Goal: Work on real-world projects, portfolio, and prepare for freelancing/jobs.

🛒 Week 13: E-commerce & AI Tools

• Class 37: E-commerce Marketing Strategies (Shopify, WooCommerce)
• Class 38: AI in E-commerce (Personalization, Product Recommendations)
• Class 39: Project: AI-Powered E-commerce Campaign

📂 Week 14: Real-World Digital Marketing Projects

• Class 40: Project 1 – SEO & Blog Campaign
• Class 41: Project 2 – Facebook/Google Ads Campaign
• Class 42: AI Tools for Reporting & Dashboards (Google Looker AI, Databox AI)

💼 Week 15: Freelancing & Career Development

• Class 43: Building a Digital Marketing Portfolio
• Class 44: Freelancing Platforms (Fiverr, Upwork, LinkedIn)
• Class 45: Using AI for Client Proposal Writing & Market Research

🔮 Week 16: Future of Digital Marketing & Final Showcase

• Class 46: Emerging Trends (Voice Search, AI Marketing, Web3, AR/VR)
• Class 47: Final Q&A + Career Roadmap
• Class 48: Student Project Showcase + Certification

✅ End of Course Deliverables:

• 3 Real-World Projects: SEO Campaign, Paid Ads Campaign, E-commerce Marketing Campaign
• Portfolio Ready: Blogs, Ad Copies, Case Studies, Reports
• AI-Integrated Skills: AI tools for SEO, Ads, Social Media, Analytics, Content Writing